Control What People Find When They Search You
One damaging result on page one can cost more enquiries than an entire marketing budget wins. ORM is the systematic work of changing what that page contains.
What Is Online Reputation Management?
Online reputation management is the practice of monitoring, influencing and repairing what appears about a business or person across search results, review platforms, social media and forums.
It works on two fronts. Suppression pushes damaging results down by building and ranking legitimate assets above them. Removal pursues genuinely defamatory or policy-violating content through platform reporting and legal channels.
Review management sits alongside both — generating a steady flow of genuine reviews and responding to negative ones properly, since volume and recency affect both ranking and perception.
What ORM is not is fabrication. Fake reviews and manufactured content are detectable, penalised, and far more damaging than the problem they were meant to hide.
Why Businesses Need ORM
Buyers search your name before they contact you, and most never look past the first page of results.
Reviews carry particular weight — rating, volume and recency all influence whether someone chooses you, and a wall of unanswered complaints converts worse than no reviews at all.
Ex-employees, competitors and single dissatisfied customers can all create content that outranks your own properties if nothing is being built to compete with it.
Businesses invest in ORM to:
- Improve branded search results
- Raise average review ratings
- Handle negative content properly
- Monitor mentions continuously
- Protect conversion rates
- Prepare for reputational risk
Our ORM services
Monitoring, response and search repair run as a continuous programme.
Reputation Monitoring
Alerts across search, review sites, social platforms, forums and news.
Review Management
Review generation systems plus timely, on-brand responses to every review.
Negative Content Handling
Removal requests through platform policy and legal channels where justified.
Brand Sentiment Analysis
Tracking of tone and themes across mentions, not just volume.
Online Presence Management
Owned assets built and ranked to occupy branded search results.
Reputation Recovery
Structured programmes to rebuild after an incident or sustained attack.
Search Result Repair
SEO applied to positive properties so they outrank damaging results.
Crisis Response
Statements, escalation protocols and communication handling under pressure.
Benefits of managed reputation
Cleaner search results
Accurate, current material on page one.
Better ratings
Genuine review flow raises the average.
Early warning
Issues caught before they spread.
Higher conversion
Trust restored where it was leaking.
Crisis readiness
A plan agreed before it is needed.
Why many brand efforts fail
Reputation work fails when it is reactive, inconsistent, or attempts shortcuts that platforms are built to detect.
- Only acting after a crisis
- Fabricated or incentivised reviews
- Ignoring negative feedback entirely
- Inconsistent messaging across channels
- No monitoring in place
- Coverage in irrelevant publications
- Treating PR as a one-off campaign
- No plan for account compromise
A clear path from audit to authority
Reputation audit
Branded search, reviews, social mentions and coverage assessed as they stand today.
Goal setting
We agree what should rank, what should be addressed, and what success looks like.
Monitoring setup
Alerts configured across search, review platforms, social and news.
Asset building
Owned properties, profiles and content created to occupy branded results.
Outreach & placement
Media, creator and partnership outreach executed against the plan.
Response management
Reviews and mentions answered to agreed tone and escalation rules.
Suppression & removal
Policy-violating or defamatory content pursued through legitimate channels.
Ongoing reporting
Search results, sentiment and coverage reported on a monthly cycle.
Results measured in what people find
- Branded Search Results
- Average Review Rating
- Review Volume Growth
- Share of Positive Sentiment
- Media Placements Earned
- Referral Traffic
ORM pricing
Monthly programmes; repair timelines depend heavily on the existing baseline.
Starter Plan
₹25,000 / $340
per month
- Full reputation baseline audit
- Monitoring across all major platforms
- Review response management
- 2 owned assets built and optimised
- Monthly search result report
Pricing depends on the current baseline, the number of platforms involved, and the scale of coverage required.
The right reputation partner changes the outcome
Audit before promises
We show you the baseline first.
Legitimate methods
Proper channels, never fabrication.
Always monitoring
Issues surfaced early, not late.
Real relationships
Placements with outlets that matter.
Crisis ready
Plans agreed before they are needed.