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WhatsApp Marketing

WhatsApp Marketing

Reach Customers Where They Actually Reply

WhatsApp messages get read within minutes. We set up the official Business API, build the automation behind it, and run campaigns that turn conversations into orders.

Reach Customers Where They Actually Reply

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The Basics

What Is WhatsApp Marketing?

WhatsApp marketing is the use of the official WhatsApp Business Platform to reach customers with campaigns, notifications and support conversations on a channel they already check constantly.

It runs on approved message templates and opt-in. That structure keeps the channel clean — and is why open rates stay far above email while unsubscribe rates stay low.

The channel covers more than promotion. Order updates, appointment reminders, payment links, catalogue browsing and support handovers all run inside the same thread.

Automation is what makes it scale. A chatbot handles the repetitive first questions and hands over to a human at the point where a person actually adds value.

Why It Matters

Why Businesses Need WhatsApp Marketing

In India, WhatsApp is the default channel for customer conversation. Sending a promotion by email and following up by phone ignores where the customer already is.

Response speed is the difference. A lead that gets an answer in two minutes converts at a completely different rate than one that waits a day for a callback.

And the channel is measurable — delivery, reads, replies and conversions are all tracked, so it behaves like a marketing channel rather than an inbox.

Businesses invest in WhatsApp to:

  • Reach customers instantly
  • Increase reply rates
  • Automate first response
  • Recover abandoned carts
  • Send order and booking updates
  • Cut support workload
What We Do

Our WhatsApp services

Official API access, green tick verification, automation and campaign management under one roof.

  • WhatsApp Business API

    Official API setup, number verification and green tick application handled for you.

  • Click-to-WhatsApp Ads

    Meta campaigns that open a chat instead of a landing page, cutting the drop-off in between.

  • Broadcast Campaigns

    Compliant, segmented template campaigns sent to opted-in audiences at scale.

  • WhatsApp Automation

    Order updates, reminders, payment links and follow-ups triggered automatically.

  • WhatsApp Chatbots

    Conversational flows that qualify enquiries and route them to the right person.

  • Lead Nurturing

    Sequenced follow-up that keeps warm enquiries moving without manual chasing.

  • Customer Support Automation

    FAQ handling, ticket creation and human handover built into one thread.

  • Strategy & Compliance

    Opt-in design, template approval and policy guidance so the account stays healthy.

The Payoff

Benefits of the WhatsApp channel

  • Read almost immediately

    Messages are opened in minutes, not days.

  • Two-way conversation

    Customers reply, which email rarely achieves.

  • Lower support cost

    Automation absorbs the repetitive questions.

  • Higher recovery rates

    Abandoned carts and stalled leads get a second chance.

  • Trusted format

    Verified business profiles carry more credibility.

Common Pitfalls

Why many campaigns fail

Digital marketing isn't a one-time activity. Sustainable results take continuous improvement as customer behaviour and platforms evolve.

  • Targeting the wrong audience
  • Ignoring buyer intent
  • Weak website structure
  • Poor content quality
  • No conversion tracking
  • Budget spread too thin
  • Inconsistent optimization
  • No performance reporting
What We Track

Results measured in outcomes, not vanity metrics

  • Qualified Traffic
  • Lead Generation
  • Search Visibility
  • Conversion Growth
  • Cost Per Acquisition
  • Revenue Opportunities
Investment

WhatsApp marketing pricing

Management fee only — WhatsApp conversation charges are billed by Meta at cost.

Starter Plan

₹16,000 / $215

per month

  • Business API & green tick setup
  • Up to 10 approved templates
  • 2 automation flows built
  • 4 broadcast campaigns per month
  • Monthly performance report
Proceed with Starter Plan

Pricing may vary depending on scope, competition, and project requirements.

Why VD Infotech

The right partner changes the outcome

  • Results-focused

    We chase business outcomes, not vanity metrics.

  • Customized strategy

    Every campaign is built for your specific goals.

  • White-hat practices

    Sustainable techniques built for long-term standing.

  • Transparent reporting

    Clear communication on how things are moving.

  • Continuous improvement

    Channels evolve constantly — so does our approach.